The Instagram Algorithm in 2019 (+How to Outsmart It)

If you’re reading this article, there’s a good chance that you’re already marketing your business digitally on Instagram. Whether you’re doing it in-house or engaging a social media agency, chances are, you want to be more successful in your Instagram marketing. That’s where understanding of the Instagram algorithm comes in.  Essentially, the Instagram algorithm is

A Practical Guide To Mapping Out Your Social Media Strategy

In this article, we’ll delve deeper into the specifics of building your own social media strategy. If you’ve yet to read our previous piece on the 5 Main Pillars of Social Media Marketing, do check that out first as this will be a follow-up article. Now, part of our job as a digital marketing agency

GAIN: Improving Content Calendar collaboration

Hello there. If you’ve been a Social Media client with us for some time, you’ll know that we use Google Spreadsheets (commonly referred to as Client Account Sheets, or CAS for short) for our monthly content calendars. But for September’s content, we’re bidding the CAS goodbye and moving to a nifty new software called GAIN!

Social Media Case Study: New Moon

At a glance, Goal: New Moon wanted to improve its brand image and reach out to a younger, more digitally savvy crowd. Result: Achieved an Average Daily Reach of 3,977 & 1.36 million Impressions. In addition, a consistent facebook fan growth to 18,856 (as of February 2017) from 11,680 facebook fan follows was attained. Introduction

Social Media Case Study: Young NTUC

At a glance, Goal: Young NTUC is the youth wing of the National Trades Union Congress (NTUC). As the largest youth movement in Singapore, Young NTUC strives to give voice to the needs and aspirations of young workers. As such, our aim was to improve their brand presence for top-of-mind exposure, and get more people

Social Media Case Study: Cat & The Fiddle

At a glance, Goal: Being an online cheesecake delivery store, Cat & The Fiddle found the need to emphasise on digital advertising and marketing on facebook to generate interest and boost online engagement and conversation to their prospective and existing customers. Result: Garnered 17,711 Post Engagements & 876,070 Impressions in just 4 months! In addition,

Digital Ads Case Study: British Council (Education)

At a glance, Goal: Create demand for IELTS (English) examinations, targeting individuals looking to work / study in English-speaking countries Result: Garnered an average of 34 leads / month and 14.9k website clicks across Google Display Network Ads and Facebook Ads over 6 months Introduction As a UK international organisation, the work of the British

Social Media Case Study: Cake Avenue

10 years ago, CS and Natalie, started Cake Avenue, a specialty cake shop in Singapore. Having crafted over 20 000 unique 3D cakes for home-deliveries and parties, they were eager to grow the brand even more after having opened their first cafe cum event space earlier this year at 33 Lorong Kilat. Although already well-known for

Content Block? OH NO, here are some ideas to combat it!

If you're an avid reader of this blog, you'll probably know that we're very keen in helping brands progress in their social media journey. Therefore, if you've yet to set up your Facebook or Instagram, my only advice is for you to set it up. NOW. If you need convincing, read more here. And if you

Social Media Case Study: Small Potatoes Ice Creamery

Small Potatoes Ice Creamery is a spin-off from Hong Kong’s popular ice-cream soft serve: Small Potato Ice Creamery, just better! Faye, the owner of Small Potatoes, was the brand ambassador for Small Potato, and fell in love with the velvety, creamy Purple Potato ice-cream. Just earlier this year, Faye decided to venture into the soft-serve

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