Being Mobile-Friendly: How important is it for search rankings?

When smartphones were first available, you probably experienced how difficult it was to view websites in their desktop version. As the usage of smartphones became prevalent, more websites became mobile-friendly. This means less tedious zooming in/out and scrolling sideways to view different sections. (Yay!) As you can tell, the impact of mobile-friendly sites on user

Boost your Click-Through Rate (CTR) on Google Search in 3 Simple Steps!

In Google Search, click-through rate (CTR) is calculated by the number of clicks your page receives over impressions - number of times your page is seen on Search Engine Result Pages (SERPs). Your click-through rate directly influences your conversion rate. Regardless of how good your content is, it is impossible to get any conversions if

5 Tips to Reduce Bounce Rate and Increase Average Session Duration for your Website

For today’s article, we are focusing on reducing bounce rate and increasing average session duration. Bounce rate refers to the percentage of visitors who leave after viewing just one page. Average session duration is the average time that visitors spend on your site in a single session (provided they view more than one page). These

The Top 5 Tools to Track Website Traffic

After much work, your site is finally up and running. Perhaps, the most crucial question after that is “How well is my site doing?” To gather all the information necessary to answer that question, you can make use of online tools to track website traffic. Depending on how in-depth you would like your data to

How Can I Improve Page Speed? (+Tools to help you get it done!)

In our last two articles, we talked about how page speed affects SEO and introduced tools to measure your page speed. Some of these tools provide suggestions to improve page speed. Although they may seem daunting, quite a number of them are not as difficult as they seem. Today, we will try to break down

5 Tools to Help you Measure your Page Speed

We recently talked about how page speed affects SEO, specifically how it helps the page to rank better and also convert better. As with all improvements, we always begin with understanding the current status. Page speed is typically measured through page load time or time to first byte. Page load time refers to the duration

How does Page Speed Affect SEO?

In current times, with information being easily attainable and internet speed getting increasingly faster, people expect to get answers quick. Imagine this, after clicking on a search result, the page takes too long to load. What most people will do is to click the “back” button and select another result.  The average user simply has

Duplicate Content: 4 Ways to solve the problem

Previously, we explained why duplicate content is bad for SEO and how most of it on your own site are created unintentionally. Having duplicate content may create problems for your SEO but you can mitigate the impact through certain measures. Today’s article will provide you with 4 alternatives to solve the problem, but first, here’s

Duplicate Content: Why is it bad for SEO?

Duplicate content exists everywhere online. With the vast amount of information online, it is sometimes inevitable for the same piece of information to appear in more than one place. Likewise, it is common to build your content upon ideas and perspectives gathered from other online sources. The truth is, 25% - 30% of the web

7 Best Practices for Writing SEO-friendly Content

As mentioned in our previous article, good content meets demand, matches user intent and provides original and unique information. Although a good piece of content will naturally appeal to readers and Google, with the competition out there, it can be difficult to rank well. Besides high-quality content, in order to increase the likelihood of ranking,

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