In Google Search, click-through rate (CTR) is calculated by the number of clicks your page receives over impressions - number of times your page is seen on Search Engine Result Pages (SERPs). Your click-through rate directly influences your conversion rate. Regardless of how good your content is, it is impossible to get any conversions if

For today’s article, we are focusing on reducing bounce rate and increasing average session duration. Bounce rate refers to the percentage of visitors who leave after viewing just one page. Average session duration is the average time that visitors spend on your site in a single session (provided they view more than one page). These

After much work, your site is finally up and running. Perhaps, the most crucial question after that is “How well is my site doing?” To gather all the information necessary to answer that question, you can make use of online tools to track website traffic. Depending on how in-depth you would like your data to

In our last two articles, we talked about how page speed affects SEO and introduced tools to measure your page speed. Some of these tools provide suggestions to improve page speed. Although they may seem daunting, quite a number of them are not as difficult as they seem. Today, we will try to break down

We recently talked about how page speed affects SEO, specifically how it helps the page to rank better and also convert better. As with all improvements, we always begin with understanding the current status. Page speed is typically measured through page load time or time to first byte. Page load time refers to the duration

In current times, with information being easily attainable and internet speed getting increasingly faster, people expect to get answers quick. Imagine this, after clicking on a search result, the page takes too long to load. What most people will do is to click the “back” button and select another result.  The average user simply has