Is SEO a waste of money?
5 ways to tell if SEO will be a waste of your money

It’s easy to see why SEO sounds like the magic wand of digital marketing. Just have a look at the stats from industry leaders:  93% of all experiences online start with a search engine. 75% of people never scroll past Page 1 of search engines.  With this in mind, surely the race to Page 1 makes

How do I select the right keywords for SEO? (Part 1)

Many businesses covet a spot on Page 1 of Google for that nice boost of visibility and targeted traffic. Some engage a digital marketing agency for Search Engine Optimization (SEO) services, while others go out into the trenches to discover how to play nice with Google’s algorithm.  We’ll be covering an essential aspect of SEO

How to Improve Your Website’s Page Speed for Better SEO Results

No one likes a slow site. In fact, Google states that 53% of mobile visitors will leave if your pages don’t load within three seconds. Fortunately, there are a few ways you and your SEO agency can improve your website’s page speed, and bring you closer to your digital marketing goals. Let’s take a look!

A Guide on Breadcrumbs: What Are They, When to Use Them & Their Impact on SEO

Find the right digital marketing agency to do your SEO, and your website shows up prominently when someone Googles for a product or service that your business offers.  Of course, the reverse is true as well. In fact, there’s a common joke amongst SEOs: It may sound like an exaggeration, but there’s a reason why

5 Vital On-page SEO Factors (+Tips to Optimize Them)

On-page SEO is an extremely important aspect that businesses should care about. And that’s even more so when you’re thinking of engaging SEO services in Singapore - or even working on your website’s on-page SEO yourself. As we’ve mentioned in this article, it's essential to engage a professional digital marketing agency to plan out a

Increasing Visibility: Adding social media pages to your Google business listing

When you search on Google for a brand or business, it sometimes comes with a special section on the right, showing business details such as the address and opening hours (Figure 1). This special section is a business listing available in the form of a Knowledge Panel. Figure 1: Knowledge Panel

Getting Google Sitelinks: What, Why and How?

Google Sitelinks? The term may be unfamiliar, but it is actually referring to the sub-links that are below the first result on a Search Engine Results Page (SERP) (Figure 1). Usually, Google Sitelinks appear when users are searching for brands. The purpose of it is

Why did my Google search rankings drop? (+Solutions to fix it)

It happens all the time. You start off a brand new day by doing a Google Search for your site or checking out your search rankings on Google Search Console. To your horror, you realized that the search rankings you took great pains to acquire have fallen! At this juncture, there is no use panicking.

Switching from HTTP to HTTPS: Step-by-Step

Just in case you’re lost, here’s our previous article addressing the difference between the two and why you should switch to HTTPS. As we mentioned in that article, switching to HTTPS brings about extra security and ranking advantages as well. If you are not a web developer, switching from HTTP to HTTPS can be overwhelming

HTTP vs HTTPS: What’s the Difference? (+Benefits of a secure site)

When you are surfing the web, do you notice this variation in the URLs? For some sites, the “Secure” label is present and the URL starts with “https” (Figure 1). On the other hand, there are sites where both the label and “https” are missing (Figure 1). Figure 1: URL of Zalora

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