There's been much news lately on the present value of keyword rankings and debates on the need to track its progress. Are keywords really dead? This article helps to de-clutter the relevance of keyword research for present-day SEO, including actionable tips on this topic. There's much to consider beyond keyword rankings, but keywords are definitely still alive
Thinking of embarking on a Search Marketing campaign? You'll definitely be interested in knowing your Search ROI then - and this post will come in handy to refresh your perspective on goal setting! The goals you set for your campaign have to evolve in tandem with a constantly evolving search engine and digital behaviors. In
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