The Rise of Video in Social Media Marketing

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Video has been on an undeniable rise in the world of social media marketing. People watch more than 100 million hours of video on Facebook and YouTube brings in nearly 4,950,000,000 video views daily. In fact, more than 50 percent of internet users in Singapore and Thailand watch online videos daily.

Pretty big numbers, huh? This is why we reckon whether it’s on Facebook, Instagram, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social media is video.

“Viral videos do not exist without marketing investment,” says Eliot Connor, Country Director at AdParlor in Asia Pacific.

And if video isn’t in your area of expertise and you’re feeling a little panicky right now, worry not! These days, you don’t need any special equipment to shoot a great video ad — a smartphone and enthusiasm for your brand will suffice. We’re here to help you out and by the end of this post, you’ll be fully equipped with the information you need to kill at video marketing 😉


Tips for Using Video in Your Social Media Marketing

 Video content is an excellent way to capture audience attention and deliver your marketing messages in a more engaging, active way. Here are a few tips to help you come up with a winning strategy to promote your videos on social media networks.

1. Keep Them Short

We live in the age of instant gratification and most viewers have short attention spans. Longer videos means your audience might not watch them all the way through till the end. This is why editing is an essential part of the video making process. A good editor will help you keep your videos short and make sure your key message appears in the first few frames.

2. Embed Logos and Links

Videos are great for building brand awareness. Embedding your company’s logo and tag line at a strategic corner of the screen can help improve brand visibility. Additionally, linking viewers to your business website can also help drive clicks and conversions to your product pages.

3. Optimize for Search Engines

A good idea is to optimize your social videos for your target SEO keywords, even when posting them on social networks. Carefully chosen keywords that encapsulate the theme of your business and create catchy titles will entice readers to click. It’s also important not to ignore the descriptions and tags – a detailed description will summarize for your audience the contents of your video.

4. Add A Call to Action

Adding a Call to Action (CTA) is always important. Never miss out on an opportunity to ask your viewers to take action at the end of your video. Try coming up with innovative and creative captions or questions that gets viewers to click on your CTA link.

5. Upload Directly to Social Media Platforms

Each social media platform has its own methods of optimizing videos for better results and visibility. So instead of uploading your videos on YouTube and then sharing the links out to other social networks, consider uploading your video content direct to your social media profiles page!

6. Customize Your Videos to your Social Platform

Although it takes a bit more work, you’ll get better results if you customize your video for each platform. It’s also important because each social network has different height and width ratios and its own approach to driving engagement and viewership. 

Key Tools to Making and Editing Quality Videos on a Budget

Video editing and recording might seem like a pretty expensive and intimidating mode of social media marketing but the truth is, even your phone can be used to create good videos.


Sounds a little shady to you? Well here are a few tricks of the trade we’ve picked up when making videos while on a budget.

1. Key Tools – Hardware

It’s important to focus on two key components: picture quality and sound. And believe it or not, here’s some of the hardware you could use to film a video:

  • iPhone/ Android  – No camera? No worries! Your phone camera is probably good enough to record the content you want.
  • Camcorders – For marketers that want to take their social video creation game up one step while still staying on-budget, a camcorder is your next best option.
  • Phone Camera Tripod – Keeping the camera stable with just your hands is tough; invest in a phone/camcorder tripod.
  • Microphone: Also known as lavalier microphones, these inexpensive, yet powerful mic options will improve the sounds quality of your videos dramatically.

2. Key Tools – Editing

So you’re done recording your content and now it’s time to edit. Great! Here are some video editing apps that are inexpensive and relatively easy to learn:

  • Apple iMovie (Mac) – A user-friendly tool that will allow you to perform basic edits to your video including captioning, adding music, enhancing the quality, reducing background noise, and more.
  • Windows Movie Maker (Windows) – Similar to iMovie, Windows Movie Maker is another easy-to-use video editor capable of creating videos while you’re on a budget.

Moving Forward

If you’re looking to create new and interesting content that will drive engagement on social media, video marketing is the way to go. Now that you have the information you need to being making and editing videos, now is the perfect time to begin experimenting with video and figuring out what your audience enjoys most. Alternatively, you could always look into a digital marketing agency and let the people who know best handle it for you 😉


Lisa Tan

Lisa Tan

Lisa wears multiple hats at Appiloque - digital strategy, agency operations, and content marketing. To keep herself sane, her favourite form of entertainment is free and involves reframing reality, changing it up to something ridiculous and playing out imaginative scenarios. No, she's not mad. Yet.

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