Digital Ads Case Study: British Council (Education)

At a glance, Goal: Create demand for IELTS (English) examinations, targeting individuals looking to work / study in English-speaking countries Result: Garnered an average of 34 leads / month and 14.9k website clicks across Google Display Network Ads and Facebook Ads over 6 months Introduction As a UK international organisation, the work of the British

How Can You Maximise Your Business’s Visibility on Google’s SERP?

Visibility is important for all businesses. You see advertisements of businesses on billboards, over the radio, and on the daily papers. They’ve always been likened to your shadow that stalk you everywhere you go. Some find it irritating. some find it frustrating. Personally, I often find ads boring after watching them repeatedly. Why then, do companies still continue

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