20 Free Online Digital Marketing Resources (Just For You!)

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Here at Appiloque, we want to empower you with the knowledge, skills and tools to manage your own digital marketing efforts. So we’ve compiled a list of 20 Free Online Digital Marketing Resources – just for you!

If you’ve ever wanted to just do it yourself, are looking for free tools or are just itching to try your hand at the tools available online, check out the free tools below (we use some of these ourselves). Whether it’s Search Engine Optimisation, Search Engine Marketing, Social Media Marketing, Email Marketing or even creating your own logo, we’ve got a nice selection just for you.


P.S. And do tell us if you come across any more gems in your digital journey – we’re in the habit of collecting all things precious.

1. Google Analytics

Picture of Digital Marketing Analytics Platform - Google Analytics; Used for almost all digital marketing efforts including Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Email Marketing

Track everything on your website – from total number of visitors and traffic sources to conversions and revenue. You can monitor several websites, monitor your marketing campaign across Email, social media, landing pages, PPC ads and more. You can even come up with custom reports and dashboards. A must-have for sure!


2. Google Keyword Planner

Picture of Google Adwords Keyword Planner - an important tool to gauge the best keywords to rank for on Google for Search Engine Optimization, Search Engine Marketing, Social Media Marketing and more

Before you optimise your website with keywords, craft your online ads or plan your digital marketing campaigns, use this tool to find out your search keyword terms’ traffic volumes and estimates of their competitiveness. You even get historical statistics for each term and estimates of their performance.


3. Tableau

Picture of Tableau - a free and easy-to-use tool for graphic design for digital marketing efforts including Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing and more

A simple way to create beautiful graphs and data visualisations without hiring a mathematician or a graphic designer.


4. Boomerang

Picture of Boomerang for Gmail - an easy way to optimize and automate your email tasks for the digital marketing professional.

Add scheduling, reminder and automatic resend functionality to your Gmail. The latest from Boomerang is Respondable, a tool within Boomerang which you can use to send better emails based on readability, positivity, politeness, number of questions and even how likely you will receive a response to your email.


5. Open Site Explorer

Picture of open Site Explorer by MOZ - an easy way to research your competition, backlinks, bad links, and improving your inbound profile

An easy way to analyse your competitor’s SEO and borrow their tricks without paying for a corporate spy, researching backlinks, improving link-building and discovering potentially damaging links. This tool also gives you a snapshot of a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.


6. MailChimp 

Picture of MailChimp - probably the most popular free Email Marketing service to automate and optimize your digital marketing efforts

An email marketing service with an outstanding free plan that lets you send 12,000 emails per month. You can create amazing emails and email campaigns with their drag-and-drop email templates, optimised sign-up forms to use in your emails and also analytics on your email marketing efforts with comparisons to industry benchmarks. Some chimps are just smart.


7. Buffer 

Picture of Buffer - a social media management tool to improve, monitor and manage your social presence with insightful analytics and key metrics

A social media management tool that will help you boost your social presence, streamline your social posting efforts, schedule posts, create drip campaigns and analyze the success of your posts. This tool also comes with an image creator, video and GIF uploading capabilities and link-shortening and tracking.


8. SEO Quake

Picture of SEO Quake - an important free SEO tool for auditing your website, comparing URLs and examining internal and external links

SEO Quake gives you quick access to key factors such as PageRank, position, age, etc. for the site appearing on a search results page. When on a site, more information is available such as quick links to diagnose issues, a link through all nofollow links for quick recognition, etc.


9. BuzzSumo

Picture of BuzzSumo - a free tool to test your content for search engine optimization and conversions before publishing the content

Find out what content will earn you the best results even before you’ve written it. With this tool, you can find the content that is shared most across the digital realm based on sound analytics, reach influencers in the digital world to help amplify your content, be notified when new content around your chosen keywords appear online and even monitor your competitors’ content.


10. HootSuite

Picture of HootSuite - a free social media management and monitoring tool to boost your social presence and social media marketing based on data analysis

Boost your social media presence by scheduling social content hours, days or weeks in advance for up to 3 profiles, receive content suggestions and social media posts and monitor and run stunning social media sweepstakes to generate leads with this tool. Hootsuite even offers free social media courses and we love them for it!


11. Redirect Checker 

Picture of Redirect Checker - a free tool to ensure that your redirects are performing optimally for your website's Search Engine Optimisation

Check the status of a redirect and make sure it’s delivering the right response. This is crucial for your site’s Search Engine Optimisation and something which many beginners miss out. Make it easy for your website traffic to find you, and for search engines to validate your web presence with higher rankings.


12. Google’s Page Speed Insights 

Picture of Google's PageSpeed Insights - a free tool to ensure that your webpages load fast enough to improve user experience and Search Engine Optimization

Test the speed of your page and get suggestions on how to improve it. All you have to do is enter your URL, and Google will test the loading time and performance of your website for desktop and for mobile and pinpoint opportunities to improve. The mobile results also come with a user experience score, grading areas like font sizes and tap targets. You can even compare your results with another site.


13. Spaces 

Picture of GoSpace's Free Logo Builder

A free logo maker filled with hundreds of icons, frames and font classes. You don’t need to be a fancy designer. With this tool, you have enough options to create effective and professional logos.


14. Canva 

Picture of Canva - an intuitive and easy-to-use free graphic design tools for almost all your digital marketing needs

One of the most intuitive and easy-to-use graphic design tools. Its free library of fonts, illustrations, templates and images give you a pool of graphics that you can easily drag-and-drop. From flyers and brochures to social media images and infographics, you can create it all for free.


15. SurveyMonkey 

Picture of SurveyMonkey - a free tool to conduct surveys on prospects, leads and customers to improve your digital marketing and product or service offerings

One of the most popular free online survey tools. In just a few minutes, you can design, create and publish your own business survey, with the option of uploading your own logos, choosing from their different templates, playing around with their page or question skip logic features and more. Most importantly, your survey results are graphically visualised in real time for easy access and analysis.


16. Alexa 

Picture of Alexa - a free tool with exhaustive data on your website and your competitors' websites, a must-have for digital marketing professionals

Alexa gives you a free lookup of basic statistics of your competitors (traffic rank, engagement, geography stats, keywords and more). For SEO, it provides you with a keyword difficulty tool, on-page SEO checker and an SEO Audit tool. And of course, Alexa is the authority for the top websites online broken down by country and category.


17. HeatSync

Picture of HeatSync - a free tool to monitor and track your competitors online, it even offers notifications on changes to their web presence

HeatSync provides you with basic statistics of your competitors and their websites. Their analytics dashboards make it easy for you to see how your  website, Seo rank, traffic, social media engagement, demographics and reputation fares against that of your competitors.


18. Übersuggest 

Picture of UberSuggest - a free tool to complement Google Adwords' Keyword Planner to generate ideas and suggestions for highly converting keywords for SEO and other digital marketing efforts

This is a free tool which allows you to see “auto-suggest” results on Google, Yahoo, Bing, YouTube, and more. It complements your digital marketing campaign with keyword suggestions not found on the Google Keyword Planner.


19. SharedCount 

Picture of Sharedcount - a free social media monitoring tool to boost your social media marketing efforts

This social media monitoring tool allows you to track URL shares, likes, tweets and more on various social media platforms – Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon and Google+.


20. Typeform 

Picture TypeForm - an easy-to-use and free tool to craft forms for lead generation on your website or for Email marketing

Typeform gives you the ability to create your own webforms for your prospects and customers to fill in. Choose a design and template or create your own, receive answers to your forms in your in-box, get real-time data analytics on your form submissions and even generate your own reports and export the data you receive. Definitely worth it.



Now, we sure hope that some of these free tools will come in handy on your digital marketing journey! If you’ve any questions, free feel to contact us here anytime. Here’s to digital domination 🚀


Joey Wang

Joey Wang

Joey is captain of Appiloque's spaceship. He spends his time charting the company's future and spearheading innovation projects that make business sense. Occasionally, he gets mistaken for a computer since he doesn't need a calculator and overheats when running too many processes.

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