Increasing Visibility: Adding social media pages to your Google business listing

When you search on Google for a brand or business, it sometimes comes with a special section on the right, showing business details such as the address and opening hours (Figure 1). This special section is a business listing available in the form of a Knowledge Panel. Figure 1: Knowledge Panel

Getting Google Sitelinks: What, Why and How?

Google Sitelinks? The term may be unfamiliar, but it is actually referring to the sub-links that are below the first result on a Search Engine Results Page (SERP) (Figure 1). Usually, Google Sitelinks appear when users are searching for brands. The purpose of it is

Switching from HTTP to HTTPS: Step-by-Step

Just in case you’re lost, here’s our previous article addressing the difference between the two and why you should switch to HTTPS. As we mentioned in that article, switching to HTTPS brings about extra security and ranking advantages as well. If you are not a web developer, switching from HTTP to HTTPS can be overwhelming

HTTP vs HTTPS: What’s the Difference? (+Benefits of a secure site)

When you are surfing the web, do you notice this variation in the URLs? For some sites, the “Secure” label is present and the URL starts with “https” (Figure 1). On the other hand, there are sites where both the label and “https” are missing (Figure 1). Figure 1: URL of Zalora

Being Mobile-Friendly: How important is it for search rankings?

When smartphones were first available, you probably experienced how difficult it was to view websites in their desktop version. As the usage of smartphones became prevalent, more websites became mobile-friendly. This means less tedious zooming in/out and scrolling sideways to view different sections. (Yay!) As you can tell, the impact of mobile-friendly sites on user

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