Social Media Case Study: Young NTUC

At a glance, Goal: Young NTUC is the youth wing of the National Trades Union Congress (NTUC). As the largest youth movement in Singapore, Young NTUC strives to give voice to the needs and aspirations of young workers. As such, our aim was to improve their brand presence for top-of-mind exposure, and get more people

Social Media Case Study: Cat & The Fiddle

At a glance, Goal: Being an online cheesecake delivery store, Cat & The Fiddle found the need to emphasise on digital advertising and marketing on facebook to generate interest and boost online engagement and conversation to their prospective and existing customers. Result: Garnered 17,711 Post Engagements & 876,070 Impressions in just 4 months! In addition,

Content Block? OH NO, here are some ideas to combat it!

If you're an avid reader of this blog, you'll probably know that we're very keen in helping brands progress in their social media journey. Therefore, if you've yet to set up your Facebook or Instagram, my only advice is for you to set it up. NOW. If you need convincing, read more here. And if you

Social Media Case Study: Small Potatoes Ice Creamery

Small Potatoes Ice Creamery is a spin-off from Hong Kong’s popular ice-cream soft serve: Small Potato Ice Creamery, just better! Faye, the owner of Small Potatoes, was the brand ambassador for Small Potato, and fell in love with the velvety, creamy Purple Potato ice-cream. Just earlier this year, Faye decided to venture into the soft-serve

Staying Social on the Search: Get your social media profiles on Google

If everyone has taken steps to increase their visibility on Google’s SERP, the playing field would been leveled. Now what else could you do? What could differentiate your business from any other business out there? What else can you do on search or social? Good News! Fully utilizing every inch of the virtual space to its

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