Social Media Case Study: Young NTUC

At a glance, Goal: Young NTUC is the youth wing of the National Trades Union Congress (NTUC). As the largest youth movement in Singapore, Young NTUC strives to give voice to the needs and aspirations of young workers. As such, our aim was to improve their brand presence for top-of-mind exposure, and get more people

Social Media Case Study: Cat & The Fiddle

At a glance, Goal: Being an online cheesecake delivery store, Cat & The Fiddle found the need to emphasise on digital advertising and marketing on facebook to generate interest and boost online engagement and conversation to their prospective and existing customers. Result: Garnered 17,711 Post Engagements & 876,070 Impressions in just 4 months! In addition,

Digital Ads Case Study: British Council (Education)

At a glance, Goal: Create demand for IELTS (English) examinations, targeting individuals looking to work / study in English-speaking countries Result: Garnered an average of 34 leads / month and 14.9k website clicks across Google Display Network Ads and Facebook Ads over 6 months Introduction As a UK international organisation, the work of the British

Content Block? OH NO, here are some ideas to combat it!

If you're an avid reader of this blog, you'll probably know that we're very keen in helping brands progress in their social media journey. Therefore, if you've yet to set up your Facebook or Instagram, my only advice is for you to set it up. NOW. If you need convincing, read more here. And if you

Social Media Case Study: Small Potatoes Ice Creamery

Small Potatoes Ice Creamery is a spin-off from Hong Kong’s popular ice-cream soft serve: Small Potato Ice Creamery, just better! Faye, the owner of Small Potatoes, was the brand ambassador for Small Potato, and fell in love with the velvety, creamy Purple Potato ice-cream. Just earlier this year, Faye decided to venture into the soft-serve

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