Social Media Case Study: Young NTUC

At a glance, Goal: Young NTUC is the youth wing of the National Trades Union Congress (NTUC). As the largest youth movement in Singapore, Young NTUC strives to give voice to the needs and aspirations of young workers. As such, our aim was to improve their brand presence for top-of-mind exposure, and get more people

Social Media Case Study: Cat & The Fiddle

At a glance, Goal: Being an online cheesecake delivery store, Cat & The Fiddle found the need to emphasise on digital advertising and marketing on facebook to generate interest and boost online engagement and conversation to their prospective and existing customers. Result: Garnered 17,711 Post Engagements & 876,070 Impressions in just 4 months! In addition,

Duplicate Content: 4 Ways to solve the problem

Previously, we explained why duplicate content is bad for SEO and how most of it on your own site are created unintentionally. Having duplicate content may create problems for your SEO but you can mitigate the impact through certain measures. Today’s article will provide you with 4 alternatives to solve the problem, but first, here’s

Duplicate Content: Why is it bad for SEO?

Duplicate content exists everywhere online. With the vast amount of information online, it is sometimes inevitable for the same piece of information to appear in more than one place. Likewise, it is common to build your content upon ideas and perspectives gathered from other online sources. The truth is, 25% - 30% of the web

7 Best Practices for Writing SEO-friendly Content

As mentioned in our previous article, good content meets demand, matches user intent and provides original and unique information. Although a good piece of content will naturally appeal to readers and Google, with the competition out there, it can be difficult to rank well. Besides high-quality content, in order to increase the likelihood of ranking,

Good Content: How does it help SEO?

“Content is King”. Indeed, this saying is overused, but for the right reasons. Good content is powerful and acts as the canvas for SEO to work on. Without good content, what SEO can achieve is limited. When SEO and content marketing are paired up, they are capable of achieving much more. In today’s article, let’s

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