Social Media Case Study: Young NTUC

At a glance, Goal: Young NTUC is the youth wing of the National Trades Union Congress (NTUC). As the largest youth movement in Singapore, Young NTUC strives to give voice to the needs and aspirations of young workers. As such, our aim was to improve their brand presence for top-of-mind exposure, and get more people

Social Media Case Study: Cat & The Fiddle

At a glance, Goal: Being an online cheesecake delivery store, Cat & The Fiddle found the need to emphasise on digital advertising and marketing on facebook to generate interest and boost online engagement and conversation to their prospective and existing customers. Result: Garnered 17,711 Post Engagements & 876,070 Impressions in just 4 months! In addition,

How The Mobile Phone Has Changed The Rules of The Game

The mobile phone has reshaped us, and in particular, our search habits. With characteristic changes on the Search Engine Results Page (SERP), how should you position your brand to safeguard its visibility? Here's an example. I'm looking for a lunch place and I recall reading an article on Facebook on good Thai restaurants around the area. I pull

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